Hey babe! I’m Morgan, the founder of XO Luna Babe. I’m originally from Oswego, New York, and ever since moving here, I’ve been lucky enough to find the kind of friendships that reminded me what girlhood is all about. Hyping each other up, laughing ‘til we cry, healing, growing, and stepping fully into our power.

Those moments — the soft ones and the strong ones — inspired this boutique. XO Luna Babe is more than just clothes. It’s about showing up as your full self: confident, cozy, feminine, bold, and unapologetically you.

Thank you for being here. Thank you for supporting the start of something real.

xo,

Morgan